Web design trends to look for in 2016

10 December 2015

Web design trends to look for in 2016

Let's take a look at some of the website design trends which are set to grow in 2016, we are expecting some exciting new things to come to the web design world, including a lot more interaction within websites.


Animations are being used more and more in today's website design for the simple reason that it helps convey the web sites story and makes sites more interactive and engaging for visitors.

Animations should not be placed everywhere and anywhere because this, however, can distract and draw away from your site's purpose.

What types of animations can you expect to start seeing more of:

Full page transitions

This is used as you would think, to transition smoothly between different pages on a website.

It's great at keeping the experience more cohesive as it stops the jarring instant page changes.

Hover animations

Hover animations are not only great for adding more in-depth information when the user wants to see it, but also maintains a fresh, clean and clutter-free page.

This makes the site more intuitive as most people tend to put their mouse pointer where they are looking, so when they look at something they can get more information easily.

Background animations and videos

A background video can massively add to your website's punch, but don't over-do it. The video should only have subtle changes because anything too drastic can be massively distracting to the user.

Parallax scrolling

Parallax scrolling allows the user to control the speed of the animation by scrolling their mouse wheel. This method is brilliant for conveying a story as the user can stop when they want to find out more.


In 2014, Google launched its new style language for Android, Material Design. This has since grown to be used on the web as an enhanced version of flat design.

It builds on current flat design principles whilst also using shadow effects and the concepts of movement and depth in order to create designs that appear more realistic to the user.

Material design has been praised as a game-changer by most, even if some people aren't 100% on board.


Response design took a massive leap in 2015 and is now pretty much a standard design practice (all new sites we build are fully responsive, designers have no excuse to not make them responsive!), but still a vast amount of old sites are unresponsive and need updating to be mobile and tablet ready.

This trend will still be growing and spreading across the web in 2016 and that's why it has made our list.


Flat design has been around for a while now, and for very good reasons: It's simple for users to use, it looks amazing, it's easily made responsive.

So why is this on our list? Flat design is ever changing, and here are some things we can see it will grow into over the coming year:

Bright bold colours - Current flat design tends to use monotone, quiet colours to stick with that super minimalistic theme of things. A lot of designers and design templates have started to use bold colours in their work, so expect to see this rise.

Clean simple fonts - Fonts will be toned back even further making them super simple and easy to read.

Taking minimalism to the next level - Minimalism is continually growing and will still be doing so in 2016. This means less clutter and more space on web pages.

Photo credit: Bartaile


These are our thoughts on how 2016 will be shaping up in the web design world.

Expect us to be using more of these trends in our works over the next year.

If you are looking to get a new site or a refresh then please feel free to get in touch with us!

Web design inspiration

Jordan Mann

About the author

Jordan is the owner and founder of Uncoated Website Design. He has a background in marketing for nationwide businesses and startups. Uncoated create uniquely beautiful yet functional websites for creative businesses.

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